Buxton is a major sponsor of the London Marathon and every year runs a social campaign. We created a custom emoji for Buxton and their followers to use to show support for runners leading up to and on the day. When the hashtag #EverySip was used, our emoji would pop up.
Starting off just as a 16pixel emoji, our Buxton character was used through most social posts leading up to the marathon. He was animated, made into stickers and promotional material, and even a cake!