Brand launch email campaign for L'Oréal Paris Colourista, a range of permanent and semi-permanant hair sprays, washouts, paints and more. The incentivised email campaign directed potential customers to an online diagnostic tool to discover their Colourista personality. Emails were built responsively 'mobile first' with usability best practices and UX principles in mind.
Work done while employed at RAPP. All work ©RAPP.

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