Dozens is a fairer banking and everyday financial app - created by a team of non-bankers. It combines a current account with budgeting, savings and investing tools. It’s now live on the App Store & Google Play.
I was involved with Dozens right from the very start. From day 1 in an empty office, no app and no name, to a fully functioning app and brand with (at the time I left), 15,000 users.
My role, along with the brand team, involved creating the Dozens brand from scratch, and how this translated across all touchpoints.
My role, along with a small studio team, was to create the Dozens brand from scratch across all touch-points.

This included: 
- Logo and brand guidelines
- ‘Mango’ debit cards and packaging
- Website design and managing development
- Campaigns across the London Underground, busses and national newspapers
- Digital ads and App Store/Google Play preview screens
- Social post style
- Branded stationery
- Promotional materials and merchandise
More Dozens work can be seen in other project tiles, look for anything yellow!
Work done while employed at Dozens. All work ©Dozens.

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