As brand lead digital designer, I oversaw a team of up to 4 designers creating emails for 18 L’Oreal beauty brands, including Garnier, Lancôme, Yves Saint Laurent beauty, Kiehl’s, Giorgio Armani beauty, Redken, Kerastase and Decleor. This could be up to 25 emails a week!
Having worked across the brand right from their initial involvement with RAPP, I designed and implemented module templates for each brand and created individual welcome and hygiene email programmes. Here's a selection of some of my favourites. Emails are built responsively 'mobile first' with usability best practices and UX principles in mind.